When you download your logo from LogoKart, you may notice several available file formats — PNG, SVG, PDF, EPS, JPG, and sometimes more. Each file type serves a specific purpose, and using the wrong one can lead to blurry prints, pixelated images, or low-quality branding.

This guide explains all the essential logo file formats in simple terms, so you always know which one to use — whether you're designing packaging, printing business cards, uploading to your website, or sending your logo to a manufacturer.

Let’s break it down.

1. PNG — Best for Websites & Social Media

Use PNG when you need:

• High-quality digital display

• Transparent backgrounds

• Social media posts

• Website logos

• Watermarks

Why PNG is important:

• Supports transparency (no white box)

• Crisp edges and clear quality

• Ideal for digital use

Don’t use PNG for printing, especially large formats — it may look blurry when enlarged.

2. JPG (JPEG) — Best for Photos & Basic Online Use

Use JPG when:

• You need a lightweight file

• You are sharing images online

• Transparency is NOT needed

Why JPG is useful:

• Small file size

• Works on any device

• Fast to upload and share

Don’t use JPG for logos on transparent backgrounds — use PNG instead.

3. SVG — Best for Websites, Apps & Digital Scaling

SVG is a vector file, meaning it stays sharp at ANY size.

Use SVG when:

• Adding your logo to websites

• Embedding it in apps

• Creating responsive web design

• You want ultra-crisp quality on any screen

Why SVG is powerful:

• Infinitely scalable

• Small file size

• Perfect for icons and clean shapes

Most modern websites prefer SVG for logos.

4. PDF — Best for Print-Ready Work

PDF is perfect for sending your logo to:

• Printers

• Designers

• Packaging companies

• Branding agencies

Why PDF is important:

• Maintains vector quality

• Works across all systems

• Easy to open and share

PDF is one of the safest formats for professional printing.

5. EPS — Best for Large-Format & Professional Printing

EPS files are widely used in the printing industry.

Use EPS when printing:

• Billboards

• Signboards

• Merch (t-shirts, mugs, bags)

• Large banners

• Shop signage

Why EPS is essential:

• Infinite scalability

• Editable in professional design software

• Industry standard for print shops

If a manufacturer asks for a vector file, they usually mean EPS.

6. AI (Adobe Illustrator) — Best for Designers

If you ever work with a graphic designer, they will likely ask for the AI source file.

Use AI files for:

• Editing your logo

• Adjusting colors, fonts, layout

• Creating new brand assets

Your LogoKart template often includes an editable AI file.

Which File Format Should YOU Use? (Quick Guide)

For website logo → SVG or PNG

For Instagram/Facebook/TikTok → PNG or JPG

For business cards → PDF or EPS

For packaging → PDF or EPS

For large banners → EPS

For apparel printing → EPS or PDF

For email signature → PNG

For watermark → PNG (transparent)

Always keep ALL your logo formats stored safely — you will use each one at different times.

Final Thoughts

Choosing the right logo file format ensures your brand looks crisp, professional, and high-quality everywhere. With LogoKart, you get all the essential file types you need to manage digital content, print materials, packaging, apparel, and more — without any confusion.